The main goal described by the key stakeholder was to rebuild the existing system and make it more usable, functional, intuitive, and easy to use. Since the application was strongly outdated, the aesthetic layer was also unacceptable. The second aim was to create a new visual style to provide a fresh, modern look and feel for the product.
Role: UX/UI Designer.
Scope: Team leadership, UX research - quantitative and qualitative methods, creating user personas, wireframing and prototyping, user testing, conducting workshops with stakeholders.
Team size: 5 members.